The Gornajur Jarjar machine

How generative art could change the way artists create, sell and present their work.

Since the advent of generative art, artists have used algorithms and technology to create works of art that evolve and change over time. As this art form becomes more sophisticated and accessible, it is possible to see a change in the way artists create, sell and present their work.

And although what I am going to present here is an exercise in the imagination (and the imagination of artists is endless); There are indications that lead me to think that within the next 10 years art and artists will become a model whose final results we are still far from imagining.

artist: Espen Kluge

One of the greatest advantages of generative art is its ability to create unique and unrepeatable works that are constantly changing and evolving. This can change the way artists interact with each other, with their work, and with their intended audience. Before, an artist could create a limited number of works in time; and each copy or variant was previously known, intervened and approved by the artist. Now, thanks to the plasticity of the algorithm; works capable of emitting hundreds or even thousands of variants can be created, many of which will be totally unknown to the artist. This has given rise to the concept of rarity, which in traditional art is unnecessary because there, everything is rare and unique.

Works can also be created that are transformed and even destroyed over time; works that reproduce (yes, as you hear it) with other works of art, and even works that change minute by minute depending on the information they collect from internet or social media. In conclusion: the immovable and eternal works of art that we are used to, could become a classic rarity in the course of a few decades.

Technology can also change the way artists sell and present their work. Digital platforms can make it easier for artists to generate income from their work, as they can directly sell their work or create online auctions with a couple of clicks. This can also alter the relationship between artists and collectors, since collectors can buy directly without a curator or advisor to guide their purchase decision, limiting the bulk of intermediaries that we are used to in the traditional art market.

Finally, technology can change the way the public experiences the artwork. Generative works can create more immersive and participatory interactions between the public and the artwork, which can increase appreciation and understanding of the work. Furthermore, generative works can evolve and change in response to the public, which can create a more dynamic and collaborative relationship between the public and the artwork.

10 tips for artists who want to succeed on social media

Social media has become a crucial tool for artists looking to promote their work. Its ability to reach a global audience can help us publicize our works of art, attract new followers and convert them into buyers. So I asked ChatGPT what he recommended for me to promote my art on social networks and this is what he replied:

Select the right social networks: not all networks are suitable for all forms of art. For example, Instagram is great for sharing photos and visual artwork, while Twitter may be better suited for sharing comments, links, and generative art. Facebook for its part is great for promoting events such as exhibitions and courses.

2. Create a marketing strategy: Before you start posting, it’s important to have a plan in mind. What do you want to achieve with your presence on social media? Who are your ideal followers? What are the topics that interest you? you must have answered these (and other) questions if you want to create an effective strategy.

3. Post Regularly – To keep your followers interested in your work, it’s important to post regularly. If you don’t have time to post daily, try to post at least once a week.

4. Share your creative process: Your followers may be interested in the creative process behind your work, so feel free to share photos of your sketches, tools, and techniques.

5. Use relevant hashtags – Hashtags can help you reach a larger audience. Be sure to use hashtags that are relevant to your artwork and the audience you want to reach.

6. Engage with your followers: reply to comments, share your followers’ artwork, and engage in relevant conversations.

7. Post Exclusive Content – Consider posting exclusive content to your followers, like sneak peeks at your upcoming artwork or discounts on your products.

8. Collaborate with other artists: Collaborating with other artists can help you reach a larger audience. Consider collaborating on a joint piece of art or a virtual exhibition.

9. Use videos – Videos can be a great way to promote your artwork. Consider posting videos showing how you create your artwork or introducing your exhibits.

10. Maintain a consistent profile: finally, it is important to maintain a consistent profile on your social networks. Use a consistent color palette and a similar writing style throughout your posts to create a strong and consistent image of your work.

In short, promoting art on social media can be an effective process for reaching a global audience and attracting new followers and buyers. By following these 10 tips, you can create an effective and engaging marketing strategy that will engage your ideal audience and showcase your artwork in the best possible light.

Art for what: in the midst of war and poverty

A few days ago I had to listen again; the eternal discussion about the usefulness of art in a moment as convulsed as the one that has touched us… In the middle of the war; making art seems insensitive, according to some people… But I, who am an artist, cannot and do not want to accept such a superficial argument…

In contemporary society, art has a significant impact on people’s lives. Art is not only a form of individual expression!!!, but it can also be a powerful tool to bring about social change, improve people’s mental and emotional health, and create community connections.

So let me give you 3 examples (out of hundreds of thousands that may exist)

One of the most influential contemporary artists in the social sphere is the artist and activist Ai Weiwei. Ai Weiwei’s work has addressed topics such as government oppression and freedom of expression in his native China. Through his artwork, he has given a voice to the marginalized and used it to raise awareness of injustices around the world.

Another artist who has had a significant impact on contemporary society is JR, a photographer and installation artist who has used his art to build bridges between people and communities. His work often spotlights anonymous individuals and presents them on a monumental scale, causing viewers to reconsider their own ideas about identity, diversity, and human connection.

Lastly, Yayoi Kusama, a Japanese artist known for her installations and performances, has been acclaimed for her ability to create immersive and therapeutic spaces through her art. Kusama has used her personal experience with mental health to create work that is accessible and therapeutic for others, creating spaces where people can explore their own relationship with mind and body.

Art blocks; What are they and how do they differ from traditional art?

Art blocks are an emerging form of digital art that uses blockchain technology to create unique and immutable pieces. Unlike traditional art, art blocks are a decentralized and distributed art form that allows artists and collectors to interact in a safe and transparent way.

Blockchain technology allows artists to create and sell digital artworks as unique tokens, which can be bought and sold like any other asset. These tokens, also known as NFTs (non-fungible tokens), are digital records that contain information about the artwork; things like the name of the artist, the date of creation, the format in which it was created, and the transaction history (purchase and sales) of the respective work.

Using the blockchain allows artists and collectors to interact securely and transparently, as all transactions are immutably recorded on the blockchain. This ensures the authenticity and ownership of the artwork, making it an attractive form of investment for collectors.

However, the use of blockchain in art has also generated controversy, as some criticize that this turns art into a simple financial asset, stripping it of its meaning and artistic value. There are also concerns about the sustainability and environmental impact of storing and transferring large amounts of data on the blockchain.

In conclusion, art blocks are an emerging form of digital art that uses blockchain technology to create unique and immutable pieces. While they are still an emerging trend, they offer a way to decentralize and democratize the art market, allowing artists and collectors to interact safely and transparently; but raise concerns about their impact on art and the environment.

And you… what do you think?… do you think that NFTs are art or do you think it’s digital garbage?… Do you think it’s worth creating and maintaining gigantic databases to keep them running? Or are you worried about the energy consumption that they demand?… Leave me your opinion in the comments.

Generative art is older than you imagine!!!

Did you know that the history of generative art dates back to the era of emerging computing in the 1950s???

One of the first artists to experiment with generative art was the American John Whitney, who used mathematical processes and algorithms to generate images like this…

Whitney used the famous IBM 704 to generate his animations, which was projected onto movie and television screens. His works were considered to be one of the earliest forms of generative art and he continues being a source of inspiration for contemporary generative artists even today.

In the 60s and 70s, artists began using the FORTRAN programming language to generate images and animations. Standing out among them Vera Molnar, who used the computer to generate abstract images and landscapes like this.

In the 80s, generative art began to use virtual reality technology and artificial intelligence. (yes… Midjourney wasn’t the first). allowing artists to create real-time, interactive works of art that could be controlled by the viewer. A good example of this was David Em, who used virtual reality to create interactive experiences.

In the 90s, generative art made its way onto the internet, and artists began creating works of art online that could be viewed by a global audience. One of the most prominent artists of this decade was Golan Levin, who introduced programming and technology to generate interactive images and animations.

Today, generative art has evolved to include a wide variety of media and techniques, including 3D printing, robotics, and artificial intelligence. Contemporary artists use these tools to create unique works of art that challenge traditional ways of making art.

Reality is an illusion; the Random International works

This is the Creator Projects about the work “Rain Room” that artists of the Random International collective presented at MoMA PS1’s Expo1… What you will see is a field of rain; but make no mistake, because not a single drop of liquid falls in that room … The Random Internatinal is an artists group created in 2005, which builds installations that explore the behavior and human interactions through light and movement … it is a very sophisticated and complex work… Rain Room for example, is compound of injection moulded tiles, solenoid valves, pressure regulators, 3D tracking cameras, and a hydraulic management system controlled by a bespoke made software … as you see, being in opposition to nature is difficult and requires advanced technology … But create a believable illusion justifies all the difficulties … because if as the scientists say, the fundamental reality is an illusion; this group of artists is giving us a concrete example of such possibilities through their artwork …

Awesome art; Olafur Eliasson’s artificial sun

One of the advantages of installations is its capacity to create immersive atmospheres in which the viewer could perceive the artist idea in ways which transcend the visual… However lead the public to such a degree of abstraction always has represented a huge challenge… A challenge technical, logistical, economical… A challenge that tempers the management capacity of the artist as much as his creative ability… For this, is not comun find this kind of installations…More difficult yet, is to surprise with something that humans are use to see since the begining of time… Because of this, probably Olafur Oliasson is doubly genious…This is the weather Project; the artificial sun that Eliasson installed at the turbines hall of Tate Gallery in 2003 ( yes, its going to be 20 years)…Even the video takes your breath away… A giant sun made with yellow lamps, fleet in a misty sunset made with a fine spray of sugar water… and if that is not amazing enough, a huge mirror recessed ceiling reflects tiny the visitors; who quickly settling down into the room floor for sunbathing … definitely awesome art! …